Subaru gay pride

Subaru has long been associated with the LGBTQ+ community, particularly lesbians. This association is the result of a strategic marketing campaign in the s that targeted niche groups, including the LGBTQ+ community, at a time when few companies acknowledged their gay customers. The campaign featured ads with subtle references and double meanings that resonated with gay and lesbian.

This famous Volkswagen ad, which was perceived as gay-friendly, is incredibly subtle. But it aired in during the famous “coming out” episode of the sitcom Ellen. That said, Subaru did not hide its support of gay and lesbian customers. While Volkswagen played coy about whether an ad perceived as gay-friendly really portrayed a gay couple, Subaru sponsored events like gay pride parades.